building a strong brand for a big future

A refreshed visual identity for WorkflowMax, designed to mark a new phase of growth and transformation. The system introduces a simplified logo and colour palette alongside a modular illustration library, creating a clean, approachable, and scalable brand designed to humanise complex job management software.

the results & outcome

Repositioned WorkflowMax’s visual identity to support its next phase of growth
Simplified core brand elements to improve clarity and scalability
Introduced a modular illustration system to humanise and simplify complex product concepts
Built a flexible visual language designed for efficient rollout across teams

client

WorkflowMax

role

brand designer & illustrator

project type

brand

deliverables

visual identity, illustration system

visual identity

boldly managing workflow

As a customer first company, their visual identity has been designed to reflect it, we’ve simplified the logo and updated the colours to a limited but impactful palette. A playful, dynamic illustration library has also been introduced, focusing on creating a visual space that is relatable, accessible and reflects the company’s customer base.

We wanted a clear visual language that carries through with WorkflowMax’s new direction. Clean, simple and functional.

illustration

a modular system

To help break down the complexities that come with job management, we knew that illustration was essential to a bold and approachable brand. We built a modular illustration system that was set up for efficient asset delivery, but was finessed in it’s shape and form.