collateral
setting a playful tone
We incorporated some new colours and created a fun set of icon illustrations, pressing a lighthearted tone to a normally stressful, busy period for small businesses.
lodging feelings into a campaign
the brief
EOFY is a peak period for Xero and small businesses across Australia that rely on accounting software to keep their numbers in balance.
In my role as graphic designer and art director in this campaign, we created the vibrant, playful assets that encapsulated the Emotional Tax Return campaign from social media competition, to a physical activation experience, to cut through the noise of EOFY advertising.
client
Xero
project type
graphic design, art direction
deliverables
campaign video, activation
activation
bring the blue world to life
We built on the existing campaign with the art direction of a fully immersive all blue Xero world. A functioning Xero Emotional Tax office, to relieve the stress of our small business owner community and reward them after a long financial year.
