The Brief
GO GO Market represents the intersection of two generations of Asian Australians—immigrant parents and their first-generation children. Deeply rooted in their culture and tradition is a connection through the food they create and share with their community.
The Result
In designing for GO GO Market, I focused on bringing their cultural heritage into a contemporary and fresh identity with respect for it’s traditions. The result is genuine and authentic, while maintaining a bold presence. A strong identity that will guide their brand.
GOGO Market
brand
brand identity
In many Asian cultures, love and care are often shown through action rather than words through cooking, sharing meals, and creating experiences that bring people closer. The boldness of the brand reflects that same spirit: it doesn’t whisper; it shows, it gives, it connects. The visual language embodies warmth, generosity, and pride, inviting everyone to share in the story and flavour of Go Go Market.
The hand drawn illustrations are created to be scalable and consistent in style, ensuring they remain clear and cohesive across all applications. Each illustration adds a human and authentic touch, bringing warmth, personality, and a sense of storytelling that reflects the brand’s cultural roots and community spirit.
